Luigi Ricci produce and market luxury watches and jewelry at low prices

Om Luigi Ricci

Luigi Ricci is a European brand company owned by DT Trading Aps (Company reg: DK41869216), which produce and market luxury wrist watches at low prices.

The philosophy behind the Luigi Ricci watch brand is that everyone should have access to buy a quality watch you can be proud of, without breaking the bank and regardless of your income level.

We produce quality watches for men and women, and sell directly to the end customer without the use of unnecessary costly middle men, which means that we can produce and sell luxury watches from only 73 USD or 67 EUR. 

See our presentation by clicking the video below:

Luigi Ricci offers Italian inspired luxury watches at affordable prices - but how do we do it?

Luigi Ricci manufacture and market premium wrist watches at only a fraction of normal consumer prices. The premium watch indsustry is well renowned for having retail prices in some cases being hundreds or thoussands of times the production and manufacturing costs for actually making the watch.

Why are traditional premium watches so heavily over priced?

The traditional method of bringing a new watch to the market has entailed a lot of processes and middle men as well as heavy marketing costs associated in bringing a new premium watch to the market.

Each process entails an additional cost to the product and the most heavy costs being dealer commissions and marketing costs all lead to heavy priced premium watches.

How can Luigi Ricci sell premium watches starting from only 99 EUR?

We have managed to produce premium wrist watches at affordable prices starting already from only 99 EUR such as our Pro Racer GT classic mens sports watch.

We produce in small batches

We produce our watches in small batches to ensure strict quality control and minimizing scrap. This also mean that we skip unnecessary costs by ensuring efficiency and quality at every stage of the process.


We sell directly to the end customer

When the watches have been produced and have passed quality control they are shipped directly to our European warehouse and thereafter sold directly to the rest of the World through our online distribution channels.

We do not use dealers or middle men to market our products as they are solely sold through our online distribution channels such as This also mean that we skip unnecessary dealer commissions - avoided additional costs which can be transferred directly to our end customers in the form of lower prices.

Simplifying the value chain and improving the time to market

By simplifying the whole value chain and thereby also decreasing delivery times which is a much appreciated factor of our customers, we are also able to sell premium watches at a fraction of traditional brand prices matching the same quality.

2 years international warranty

We provide an extensive 2 years International warranty against manufacturing defects from the date of shipment.


Company details: DT Trading Aps

2770 Kastrup, Copenhagen


Company reg. nr: DK41869216


Telephone: +45 7199 2471

We offer:

  • Free shipping Worlwide

    We deliver our goods Worldwide. No matter where you live, your order will be shipped in time and delivered right to your door or to any other location you have stated. The packages are handled with utmost care, so the ordered products will be handed to you safe and sound, just like you expect them to be.

  • High quality products

    We guarantee the highest quality of the products we sell. Besides, all items we sell pass thorough quality control, so no characteristics mismatch can escape the eye of our professionals.

Contact customer service

  • our_team_1.jpg

    Dennis Joergensen

    Customer consultant with several years of experience. He knows everything about the Luigi Ricci collection.


  • Guys, you rock! Made a purchase at your store recently. The order has been shipped and delivered on time. The quality is superb! The price is quite reasonable. Told all my friends about your excellent service and the variety of choice. I think I’ll be your loyal customer in future as well. I wish your store many more years of prosperity.

    Mary Taba

  • Thank you again and again! I have experienced the fastest support ever. My order arrived on my door step the following day. Your team is always, friendly and very helpful. You managed to exceed my expectations!

    Virginia Ubert

  • Hi, guys! I want to thank you for my very very quick delivery and I just love my order… Your company efficient services and customer care are second to none! I am very happy! I will surely share my experience with my friends!


  • Having the distressing experience with some online shops before decided to say ‘’THANK YOU” to all personnel of this store. You are not only friendly, but deliver really good products in the shortest possible terms. In a word, I am absolutely happy with my purchase and the service. Everything was perfect!