Luigi Ricci offers Italian inspired luxury watches at affordable prices - but how do we do it?

Luigi Ricci manufacture and market premium wrist watches at only a fraction of normal consumer prices. The premium watch indsustry is well renowned for having retail prices in some cases being hundreds or thoussands of times the production and manufacturing costs for actually making the watch.

Why are traditional premium watches so heavily over priced?

The traditional method of bringing a new watch to the market has entailed a lot of processes and middle men as well as heavy marketing costs associated in bringing a new premium watch to the market.

Each process entails an additional cost to the product and the most heavy costs being dealer commissions and marketing costs all lead to heavy priced premium watches.

How can Luigi Ricci sell premium watches starting from only 99 EUR?

We have managed to produce premium wrist watches at affordable prices starting already from only 99 EUR such as our Pro Racer GT classic mens sports watch.

We produce in small batches

We produce our watches in small batches to ensure strict quality control and minimizing scrap. This also mean that we skip unnecessary costs by ensuring efficiency and quality at every stage of the process.

 

We sell directly to the end customer

When the watches have been produced and have passed quality control they are shipped directly to our European warehouse and thereafter sold directly to the rest of the World through our online distribution channels.

We do not use dealers or middle men to market our products as they are solely sold through our online distribution channels such as LuigiRicci.com. This also mean that we skip unnecessary dealer commissions - avoided additional costs which can be transferred directly to our end customers in the form of lower prices.

Simplifying the value chain and improving the time to market

By simplifying the whole value chain and thereby also decreasing delivery times which is a much appreciated factor of our customers, we are also able to sell premium watches at a fraction of traditional brand prices matching the same quality.

2 years international warranty

We provide an extensive 2 years International warranty against manufacturing defects from the date of shipment.

 

See all our watches here